NASDAQ: AMZN · Internet Retail

Amazon.com (AMZN) stock sentiment

Over the past week, Amazon.com (AMZN) drew about 6,345 mentions across Reddit, X and news plus 1,075 Polymarket trades, and the read is an Adanos Hold. The crowd averages 40% bullish but is deeply split: X runs 60% bullish while News sits at just 18%. Wall Street is more constructive, with 59 of 61 analysts rating AMZN a buy.

There is plenty of buzz around AMZN this week but little agreement on direction, which is why it reads as a Hold.

Wall Street vs the crowd on AMZN

Wall Street’s 97% buy share sits next to a crowd that ranges from News at 18% to X at 60%. No other tracker puts the two side by side.

Analyst ratings

Strong Buy
Buy 59
Hold 2
Sell 0
Avg target $331.53

Across 61 analysts the consensus is a Strong Buy: 59 buy calls against 0 sell, with an average 12-month price target of $331.53.

61 analysts97% buy share

Crowd sentiment

Hold
Crowd bullish 40%
Spread 42 pts
Most bullish X 60%
Most bearish News 18%

The Adanos signal blends each source’s bullish ratio, source breadth, buzz intensity and 3-day momentum. This week bullish sits just below the neutral line, momentum is cooling and the 4 sources disagree sharply, so the read is Hold rather than a clear buy or sell.

4 sourcesWide divergence

Who is bullish on AMZN

42pt spread
Wall St
97%
X
60%
Polymarket
51%
Reddit
32%
News
18%
Wall Street (analyst buy share)Crowd average 40%

Analysts sit 57 points above the crowd average of 40%, the professionals are more constructive than retail. The split is inside the crowd: X reads 60% bullish while News sits at 18%, a 42-point spread that single-source trackers miss.

Why AMZN reads Hold

Hold -5.4
Bullish Average
Average sentiment is 40.3% bullish, below the 50% neutral line.
-12.7
Trend
More sources are weakening than improving: 1 up, 3 down, 0 flat.
-3.5
Buzz
Discussion intensity is 76.5, clearly above the usual midpoint.
+3.3
Source Breadth
This signal is based on 4 tracked sources.
+3.0
Consensus
1 bullish source and 2 bearish sources keep the score from getting a consensus bonus.
0.0
Wide divergence dampener applied: heavy disagreement between sources trimmed the pre-score from -9.9 to -5.4.

Amazon.com (AMZN) buzz score vs. EOD price

Weekly price context: this Alpha Vantage chart keeps its own dated range; the sentiment metrics elsewhere on this page may be newer. Over the 30-day window, Amazon.com (AMZN) buzz held elevated around 76.7 while the price drifted up 2.2% across the period. The chart tracks how social and news attention moved against end-of-day price. Average daily trading volume across the displayed trading days is 36.5M shares. Updated Oct 10, 2026. Over the last 7 trading days, AMZN gained 5.7%. Buzz activity in the recent week averaged 76.2 and was relatively stable, swinging between 74.8 and 77.5. Recent volume is in line with the 30-day average, reflecting steady institutional and retail participation. Daily crowd sentiment leaned bullish on 21 of the 21 days with directional mentions, shown as the green, grey and red breakdown bars below the chart.

How each source saw AMZN this week

Signal metrics use the latest 7 days; contributor and breadth context uses the 30-day chart window.

Reddit 7-day signal

Open source page
Buzz 79.9
Bullish 32%
Mentions 1,704
Trend Falling
57 subreddits · 30-day context7-day sentiment +0.1
Bullish 32%Neutral 53%Bearish 15%
r/wallstreetbets Neutral
Loudest Reddit venue in the 30-day context window with 1,829 mentions.

X 7-day signal

Open source page
Buzz 88.2
Bullish 60%
Mentions 4,215
Trend Falling
4,215 tweets7-day sentiment +0.3
Bullish 60%Neutral 33%Bearish 7%
@paulg · 30-day context Bullish 0.16
“Amazon banning agents is the first opportunity I've seen since Amazon was founded for a startup to create an Amazon competitor. People will…”
♥ 11K↻ 553👁 5M views

News 7-day signal

Open source page
Buzz 66.9
Bullish 18%
Mentions 426
Trend Rising
53 publishers · 30-day context7-day sentiment +0.1
Bullish 18%Neutral 76%Bearish 6%
The Motley Fool · 30-day context Neutral 0.05
“Is the Upside Worth the Risk in Amazon Stock Right Now in October?” Led by MarketBeat and Yahoo Finance.

Polymarket 7-day signal

Open source page
Buzz 71.0
Bullish 51%
Trades 1,075
Trend Falling
910 traders · 30-day context7-day sentiment +0.2
Bullish 51%Neutral 15%Bearish 34%
Prediction markets Bullish
Real money on Polymarket reads 51% bullish this week.
910 traders · $5M liquidity · 30-day context

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Amazon.com (AMZN) at a glance

This week’s sentiment from Adanos, with fundamentals and analyst consensus. A quick-reference snapshot for Oct 11, 2026.

Adanos signalHold
Analyst consensusStrong Buy (59 / 2 / 0)
Crowd bullish (7d)40%
Avg price target$331.53
Most bullish sourceX, 60%
Most bearish sourceNews, 18%
Sentiment spread42 pts
Mentions (7d)6,345 + 1,075 trades
Market cap$2.74T
P/E · Forward P/E20.4 · 23.6
EPS · Beta$12.43 · 1.5
Revenue (TTM)$775.68B · 17% margin
IndustryInternet Retail

Amazon.com (AMZN) stock sentiment FAQ

Is Amazon.com (AMZN) a buy or sell right now?

Based on aggregated sentiment from Reddit, X, News and Polymarket sources, Amazon.com (AMZN) currently carries an Adanos hold signal with 74/100 conviction. The current cross-source average reads 40% bullish across 4 active sources. Those sources contribute 7,420 tracked mentions over the last 7 days. This is a sentiment-based reading, not financial advice.

What does Reddit say about AMZN stock?

Reddit discussion around Amazon.com (AMZN) is active with 1,704 mentions over the last 7 days; the 30-day context spans 57 tracked subreddits. The 7-day tone is 32% bullish; 3-day activity momentum is falling, suggesting cooling attention.

Is Amazon.com (AMZN) bullish or bearish right now?

The crowd reads bearish on Amazon.com (AMZN), averaging 40% bullish across 4 tracked sources over the last 7 days. The two ends of the range are X at 60% bullish and News at 18%, a 42-point spread. On the professional side, 59 of 61 analysts rate AMZN a buy.

What do analysts say about Amazon.com (AMZN)?

Of the 61 analysts covering Amazon.com (AMZN), 59 rate it a buy, 2 a hold and 0 a sell, for a strong buy consensus. The average price target is $331.53. That puts the street ahead of the crowd, which averages 40% bullish.

What is the sentiment on AMZN stock?

Amazon.com (AMZN)'s cross-source average is bearish at 40% bullish. Source readings are split: 2 sources lean bullish and 2 sources lean bearish. Reddit reads 32% bullish, X reads 60% bullish, Polymarket reads 51% bullish and news coverage is the most negative at 18% bullish. The combined signal points to broad mixed pressure with 74/100 conviction.

Why does AMZN carry a hold signal right now?

The cross-source average is bearish for Amazon.com (AMZN) at 40% bullish. Source readings are split: 2 sources lean bullish and 2 sources lean bearish. The most bearish reading is news at 18% bullish. 3-day activity momentum is falling on Reddit and X and Polymarket, while news activity is rising. The hold signal carries 74/100 conviction.

What is driving Amazon.com (AMZN) sentiment right now?

X is the dominant discussion channel with 4,215 mentions (57% of total volume). Reddit contributes 1,704 mentions and Polymarket contributes 1,075 mentions and News contributes 426 mentions. The cross-source average is bearish at 40% bullish, while news is the only source with rising 3-day activity. Source readings are split: 2 sources lean bullish and 2 sources lean bearish.

What does the Adanos hold signal mean for Amazon.com (AMZN)?

The Adanos signal blends bullish ratio, buzz score, source breadth and 3-day activity momentum into a single buy/sell reading. AMZN's hold signal at 74/100 conviction reflects a bearish cross-source average at 40% bullish. Source readings are split: 2 sources lean bullish and 2 sources lean bearish. It is a research shortcut, not financial advice.

How fresh is this AMZN sentiment data?

The AMZN sentiment page is regenerated from the latest 7-day tracking window at each build. Data reflects the most recent Reddit posts, tweets and news articles available in the current publishing cycle.

Peers are ranked first by matching the Hold signal, then by the closest bullish ratio. Discussion activity breaks any remaining ties.

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